We developed a custom designed online newsletter Web site for the Arkansas EMT Association (AEMTA). The AEMTA had published a quarterly printed newsletter and desired to cease production of the print piece and move it to an online format. We provided consultation of how to best execute this plan, and we implemented a content management news publishing system to allow the organization’s leadership to publish stories to the Web site using a WYSIWYG editor content management system. We are assisting the AEMTA in monetizing their Web site by utilizing online advertising programs as well as converting their traditional print publication sponsors to online sponsors using Interactive Advertising Bureau (IAB) standards-compliant banner ads. We are providing Web site hosting and ongoing Webmaster services.