Recent news reports indicated that Target has settled a class-action lawsuit brought by the National Foundation of the Blind (NFB) which claims that the Target.com Web site is not compliant with the Americans with Disabilities Act (ADA). The reports say that Target will pay the NFB $6 million to settle the suit that alleges that Target’s Web site is subject to the regulations of the ADA. This is the second such case brought by the NFB against companies whose Web sites were inaccessible to visually impaired visitors who use reading software to navigate through Web sites.

Is your Web site ADA compliant?

This new development sends an important statement to other businesses – make your Web site compliant with the ADA and reading software used by the blind and visually impaired. Now more than ever, it’s important to make sure the blind and visually impaired are able to use your Web site with reader software widely used today. Of course, there are more than legal reasons that you should make your site standards compliant for such reading software. It just makes good business sense to make your Web site readable by the blind. Every Web site should be designed to maximize usability by ALL audiences, and that means those with visual impairments. Otherwise, your business is missing potential customers!

How to make your Web site work with reading software for the blind and visually impaired

Smart Media Consulting can work with you to make sure your site is ADA compliant and visible to the blind and visually impaired. Whether your Web site is an e-commerce shopping cart, a blog, or a static information site, we can help you bring your site in line with standards to protect you from a fate similar to Target’s and to increase your available audience and thereby help grow your business.

Contact us today to find out how we can work with you and show you how to make your Web site compliant with the ADA and other regulations that promote accessibility for the blind and visually impaired.

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